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L’image de marque aujourd’hui est plus qu’un simple look ou un logo. Il en est venu à signifier la réaction émotionnelle «instinctive» d’une entreprise.

La conception numérique englobe plusieurs compétences et disciplines différentes dans la production et la maintenance de sites Web. Les différents domaines de la conception Web comprennent la conception graphique Web, la conception d’interfaces, la création, y compris le code normalisé.

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

A Facebook page on a smartphone screen Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Digital Design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is conside#6022ea a subset of visual communication and communication design.

Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.